CAMPAIGN MANAGEMENT

We understand that for great success and maximum value, integrated radio campaigns need the best of care, because innovation can only and truly be rewarded when executed well. We are determined and equipped to run the content execution and talent management of your radio campaigns with passion and measurable guidelines – to advise on which content should be executed when, where and how, and to match the right content with the right talent, aiming for nothing short of the desired results.

COPYWRITING

Words matter. So, we write for more than the message being communicated – we write from a presenter and listener’s point of view for better execution and connection. Whether it be a live read, live promo, pre-recorded promo, power spot, or any other form of branded content guide, it is always prepared with final execution and audience connection in mind.

MEDIA BUYING & PLACEMENT

We have a great understanding of the media landscape and different demographics in South Africa, and to go with it, good relationships across different radio stations. We believe negotiations are a big part of this step and aim to benefit everyone involved to build stronger partnerships for the future. Better and fulfilling alignments breed great consistency and the right results more often.

PODCASTING

The growing need for relevant and credible information that can be consumed in a flexible way has created an opportunity for content creators to communicate meaningfully. Whether it’s video or audio podcasts, we are your partner in this exciting content development and management process. This is a highly interactive and measurable way to communicate and market brands of the future, and very close to our hearts.

AUDIO PRODUCTION FACILITIES

We boast world class and highly experienced engineers for all your audio recordings, sound design and final mixing for radio advertisements, television advertisements, digital content, internal communication, podcasts, and radio & television long format productions – with an immaculate understanding of different cultures, languages and demographics.